Elgin Avenue


Elgin Avenue Ltd


Architectural Design


Mix of Private and Affordable housing

Elgin Avenue
Elgin Avenue

Project Description

12 Elgin Avenue is located in the City of Westminster to the north of The Regents Canal just off the Harrow Road on the Maida Vale border. The development replaces a disused public house 12 Elgin Avenue which was part of the Chantry Close estate and had become unviable as a public house.
The building comprises a mix of 15 well considered, light filled luxury residential apartments as well as affordable housing co-located in a tenure blind composition.
The form of the building responds to constrained townscape and site conditions and with a clear response; defined by three interlocking forms. An important consideration in the articulation of the building is the appropriate use of high quality materials, whereby each interlocking form is attributed with their own unique material.
The success of this scheme relies on the high quality detailing that give the building its identity. One of the prominent design features is the feature oriel bay windows. These projecting glass boxes are a bespoke, contemporary detail which gives the elevations an element of spontaneity.
The townscape analysis of Elgin Avenue defined the area with disjointed urban relationship between the existing buildings. The design responds to this character by creating a unique architectural identity, and thereby defines a new emerging character to the street.